Airport(s): New Orleans
Campaign Launch: June 28, 2010
Ad Configurations: SPOT Carousel Ads on Multiple Carousels
Overview: Baggage Carousel Ads were installed on multiple bag belts in the New Orleans Airport to reach arriving passengers for the 2010 Sugar Bowl. Creative showed multiple wrecked cars, with the Allstate SugarBowl logo evenly distributed throughout creative. A subtle, yet captivating display.