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Utilizing the patent-pending AdSpressiveTM baggage carousel advertising solution DoubleTake Marketing offers advertisers the ability to reach thousands of people, comprising a high-end demographic. Baggage Carousel Advertising allows brands to reach a captive audience as the advertisement graphic moves past several times while they wait an average of 17 minutes for luggage to arrive from the plane.
Baggage Carousel Advertising affords one of the largest displays within the airport environment; ranging from 20' to 200' ads and place them where 100% of the travelers with luggage will be entertained by your advertisement for an average of 15 to 20 minutes, viewing your message several times during their wait.
If you've ever waited at a carousel for baggage, you and every other passenger are generally staring at the moving belts waiting for your bags to come down the chute. Right?
So ... is this not a captive audience of airline passengers with time to digest beautiful advertising images?
Baggage Carousel Advertising presents vivid full-color graphics with the flexibility of 60-day change out. The campaigns can be full carousel wraps, 20' or 35' segments. You can target airlines, specific terminals, or domestic and/or international arrivals.
DoubleTake Marketing allows brands to be noticed, in a BIG way, reaching a captive audience within the airport environment while allowing airports to increase advertising inventory at a zero capital investment.
Airport advertising is an effective means of reaching a highly-educated group of consumers. According to an Arbitron 2004 study http://arbitron.com/ airline travelers are 80% more likely to have an annual household income in excess of $100,000 per year and are highly educated and discerning shoppers.
With the challenges facing companies in today's economy, we are finding that advertisers are seeking innovative and fresh ideas of how to best reach their targeted demographic. Baggage Carousel Advertising is unique, allowing the advertiser to reach both the traveler and anyone meeting them at the airport. While they wait for luggage to arrive from the plane this high-end group views the moving ads, exponentially increasing the exposure of our advertising clients. This unique advertising medium allows companies to take advantage of the captive audience that gathers at the baggage claim every hour.
The first thing anyone does at an airport baggage carousel is stare at it, waiting for a glimpse of familiar luggage. DoubleTake Marketing capitalizes on this dull waiting time by introducing vibrant, moving ads directly into consumers' lines of vision, offering travelers unexpected boredom relief and advertisers prime access to an ideal, affluent demographic.
Since its foundation in 2006, DoubleTake Marketing has transformed baggage carousels at 23 North American airports, delivering messages with its patent pending AdSpressive Graphics and a variety of creative, out-of-the-box campaigns for clients including Toyota, Harrah's, and Overstock.com.
"Baggage carousel advertising is the only medium where travelers stop to watch the advertisements while waiting for their luggage to arrive from the plane. Friends and family meeting the traveler also view the moving ads during the 17+ minutes it generally takes to retrieve your bags, exponentially increasing the exposure of our advertising clients," says DoubleTake Marketing Co-founder and CEO, Zack Clark.
In addition to reaching an tens of thousands of daily travelers who check bags, the DoubleTake Marketing platform offers an unexpected advertising placement and can provide an interactive experience for the viewer. A creative Harrah's campaign transformed a baggage carousel at Kansas City International Airport into a larger-than-life roulette wheel, prompting travelers to bet with each other on which number and color their bag would land.
Another eye-catching campaign transformed Chicago's O'Hare International Airport baggage carousels into a winter adventure scene that included large, moving images of children on sleds, skiers, and snowmobiles to promote tourism to the State of Wyoming. The images on each baggage carousel contained a text response campaign where travelers can win vacation getaway packages to experience the variety of winter activities available in Wyoming. The State of Wyoming received a record number of contestants for the 2month campaign.
About the AdSpressive Graphics:
The ads are large adhesive banners placed on the moving portion of the baggage carousel. For carousels that have a series of metal plates that collapse on each other, DoubleTake applies an adhesive graphic to each plate to compose one large banner. Ads range from 20 feet wide to an entire belt.
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