Airline passengers make up a high-end demographic, who make purchasing decisions for both businesses and home.

Highlights of the audience found waiting at the luggage carousel:

1. They have a higher-than-average annual household income

2.  While they skew older, there is a good mix of age ranges in the airport

3. They work in professional positions, and are largely educated


and are they checking luggage?

SITA2010 Baggage report