Airline passengers make up a high-end demographic, who make purchasing decisions for both businesses and home.
Highlights of the audience found waiting at the luggage carousel:
1. They have a higher-than-average annual household income
2. While they skew older, there is a good mix of age ranges in the airport
3. They work in professional positions, and are largely educated
and are they checking luggage?
SITA2010 Baggage report