DoubleTake Marketing

American Airlines / Black Atlas

Airport(s): New Orleans

Campaign Launch: June 28, 2010

Ad Configuration: SPOT Carousel Ads

Overview: Black Atlas utilized "SPOT" carousel branding to take full advantage of dominating the entire carousel track, by covering every third panel on the belt.  In total 35 graphics were installed, of five alternating designs (7 of each graphic).  The target was arriving American Airlines passengers, the great vivid colors attracted attention from each of the adjacent belts.