Airport(s): Philadelphia International
Campaign Launch: June 15, 2011
Ad Configuration: Multiple Full Carousel Wraps
Overview: Arriving passengers to Philadelphia International are greeted by a dominant campaign which fully wraps the moving space on multiple carousels in the US Airways arrival hall. The campaign has a repeating message about "personalized learning", "Digital Learning" alongwith messages of reliability and security. Passengers attending the ISTE conference are invited to visit the Dell booth, or to navigate to a microsite set up for the event.