DoubleTake Marketing

Dell

Airport(s): Philadelphia International

Campaign Launch: June 15, 2011

Ad Configuration: Multiple Full Carousel Wraps

Overview:   Arriving passengers to Philadelphia International are greeted by a dominant campaign which fully wraps the moving space on multiple carousels in the US Airways arrival hall.  The campaign has a repeating message about "personalized learning", "Digital Learning" alongwith messages of reliability and security.  Passengers attending the ISTE conference are invited to visit the Dell booth, or to navigate to a microsite set up for the event.