DoubleTake Marketing

Intercontinental Hotel Group

Airport(s): Chicago O'Hare

Campaign Launch: September, 2010

Ad Configuration: Multiple 17.5' Ads on Multiple Carousels

Overview: Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, IHG is offering travelers up to $50 to reimburse their airline Checked Luggage Fees when  they check into their hotels.  More about the offer on ihg.com/freebaggage