Isle of Capri Casino
Airport(s): Kansas City International
Campaign Launch: October 31, 2008
Ad Configuration: Full Carousel Wrap Multiple 1/2 Carousel Wraps
Overview: Isle of Capri Casino in Kansas City was part of our initial launch of Baggage Carousel Advertising in the Kansas City Market. Their creative employed several alternating themes "More fun than wherever you are headed" plays on the theme of travel, while "Welcome to Winning invites the traveler to the Casino. Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, the casino created a very captivating display that made a lasting impact.
Isle of Capri has updated their creative 3x since the initial launch, and ads can currently be seen the Kansas City Airport.