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Novartis
Airport(s): Chicago O'Hare
Campaign Launch: June 2010
Ad Configuarations: Multiple 35' Ad Displays
Overview:
Drug-maker Novartis utilized Baggage Carousel Advertisements as part of their effort to reach attendees of this year's ASCO convention in Chicago. Combining multiple 35' baggage carousel graphics in ORD terminal 1 and 3 they were able to target arriving passengers on United and American Airline flights