General Jackson Showboat
Airport(s): Nashville International
Campaign Launch: June 6, 2011
Ad Configuration: Multiple 10' Displays Spaced Evenly Around Carousel Track
Overview: Arriving passengers to Nashville are met at the baggage carousel by an invitation to the showboat, where 2 live music shows and cruises take place daily. The campaign launched just in time to greet arriving travelers to at least two music events in the area - CMA Music Festival and Bonnaroo.