DoubleTake Marketing

Toyota

Airport(s): Seattle / Tacoma

Campaign Launch: May 2009

Ad Configuration: Multiple 20' Ad Displays

Overview: Toyota used the baggage carousel to show both a prius and a Venza driving around the carousel track.  Passengers walking by the carousel did a "doubletake" as the moving car became visible over their shoulder.  Mixing advertising for individual autos as well as logo branding created a very visually appealing and memorable campaign.