DoubleTake Marketing

Kraft / Oscar Mayer Carving Board

Airport(s): Atlanta - Hartsfield Jackson International

Campaign Launch: January 3, 2011

Ad Configuration: Multiple Full Carousel Wraps

Overview: Baggage Carousel Ads were installed on all bag belts in the North Terminal, reaching thousands of passengers arriving each hour into ATL.  Creative showed multiple images of the Carving Board product package, with copy "The Holidays are Coming Around Again" and "Have that Day After Thanksgiving Sandwich all year Long"  as well as a text response campaign offering $500 airline vouchers.