Kraft / Oscar Mayer Carving Board
Airport(s): Atlanta - Hartsfield Jackson International
Campaign Launch: January 3, 2011
Ad Configuration: Multiple Full Carousel Wraps
Overview: Baggage Carousel Ads were installed on all bag belts in the North Terminal, reaching thousands of passengers arriving each hour into ATL. Creative showed multiple images of the Carving Board product package, with copy "The Holidays are Coming Around Again" and "Have that Day After Thanksgiving Sandwich all year Long" as well as a text response campaign offering $500 airline vouchers.